Kenzo, Tiger Beer + WWF’s Capsule Collection
Campaign / Interactive / Event / PR / Branding
Publicis banned award entries the year we made this. SACCADES! (that’s ‘jerks!’ in French). Anyway what do we care? We saved tigers. With fashion. It was featured on Best Ads and won a Webby.
Tiger Beer, together with WWF and Kenzo, wanted to connect city dwellers to the plight of tigers in the wild.
Rare Stripes has been featured in Hypebeast, Cool Hunting, Vice i-D, Adage, Paper Mag, and Vogue, as well as being named Best Ads Interactive Ad of the Week,
Contagious Ad of the Week and Creativity Online’s ‘Pick of The Day’
& ‘Top 5 of the Month’.